I´m More Than a Food Bag

Context & Inspiration

For an academic project at SRH Berlin University, the challenge was to choose a community in Berlin and create a design intervention that could raise awareness around an overlooked urban issue.

We chose the Indian and Pakistani situation within food delivery companies.

“I’m More Than a Food Bag” is a fictional awareness campaign created to give visibility and humanity to these workers through graphic design, storytelling, and urban interventions.

Installations, poster and stickers spread across strategic locations throughout the city.

The Landing Page

The main piece of the campaign was a landing page designed to encourage small actions that could significantly improve riders’ daily work experience.

Based on research conducted with around 50 delivery workers, the project identified simple behavioral changes from both customers and businesses that could make a meaningful difference in their routines.