CV

I graduated in Advertising, but design has always been my thing.

I started out as an art intern at Talent, one of Brazil’s leading ad agencies, and later worked at design studios before launching my own studio, Projetta, in 2011. For nearly a decade, I led branding and packaging projects, while also diving into UX/UI, production, strategy, and client relations—learning the full scope of what it means to build something from the ground up.

In 2020, I embraced a new challenge as Head of Design at Tropicool, a Brazilian açaí brand with global ambitions. Over three years, I led the creative direction for new products and activations and managed marketing teams across Dubai, Qatar, and Saudi Arabia. I also had the opportunity to attend some of the world’s biggest food and beverage events, gaining a broader view of brand innovation and international markets.

NOW

In 2025, I moved to Berlin to begin a new chapter: a two-year Master’s in Social Design & Sustainable Innovation at SRH Berlin University of Applied Sciences. This step represents a personal and professional shift: using my creativity as a tool for change in the social and environmental fields.

After years working with branding, packaging, and product design, I’m now focused on how design can drive positive transformation—rethinking the way we live, connect, and care for the world around us. My current work explores how creativity can be applied to complex challenges, from urban development to climate action, always with a human-centered and systemic approach.

I believe design has the power to generate new narratives, shift behaviors, and build more just, sustainable futures. It’s not just about creating visuals—it’s about imagining new possibilities.

I'm based in Berlin and open to collaborations that align with these values.