Dreaming Cities Festival 2025
As part of the Social Design & Sustainable Innovation Master’s program at SRH University in Berlin, I worked as creative director and designer for the 2025 edition of the Dreaming Cities Festival. The task was to translate the theme of envisioning Berlin’s urban future in balance with nature and architecture into a distinct and memorable visual identity.
The concept presented a surreal and dreamlike Berlin, with lush greenery, flying animals, cotton-candy clouds, and an atmosphere of perfect weather. This graphic universe was applied across posters, digital channels, and event materials, creating a cohesive experience for participants.
The 2025 edition became the largest so far, with more than 15 speakers, three live music performances, three workshops, and over 300 visitors. The visual identity received strong recognition, with many attendees asking about possible merchandise inspired by the graphics, showing how much the design work resonated with the audience.
