Appia Beehive

Invited by Colorado, the largest craft beer brand in Brazil, I developed an awareness campaign for Appia, one of the brand’s most iconic beers, produced with honey.

The project focused on raising awareness about the global importance of bees and their essential role in biodiversity and pollination. As part of the campaign, I designed a decorative and functional beehive that was later sent to 50 influencers, transforming an environmental issue into something tangible, engaging, and shareable.

Through design and storytelling, the campaign aimed to spark conversation and encourage reflection about the importance of protecting bees.